What You'll Learn
These 6 videos are from a previous course we created called "Turbocharge Your Foodservice Sales". They are the fundamentals to a better understanding of foodservice, and how suppliers can support as they build their sales strategies. Whether you're in marketing, sales, or product development you'll get a fantastic overview of the segment.
We encourage you to watch the videos, take notes, and comment or reach out with any questions you may have. If you're interested in working with us directly to grow your sales or create a sound market entry strategy we would love to connect.
Course Outline
Foodservice Foundations
The first three videos are the foundations to understanding foodservice:
Foodservice 101 – An industry overview
Reasons National Accounts are Key
Why Foodservice is a Different Animal
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Understanding the Customer's Unique Needs
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The next three videos go into more detail on the customer's unique needs.
Current challenges facing product development
How Products go to Market at Big Chains
The Front and Back End of Supplier Support
